“I've worn many hats in my career and most at the same time. ”
My Motivation
After having a successful Fortune 500 corporate career in marketing and creative services, I sat back, for a while, read some good books, watched SciFi channel, and walked my dog. However, the call to create was stronger and "adieu" to that blissful existence to passionately continue doing what I love best.
My wealth of experience spans creative design, managing marketing teams and large budgets, brand and identity development, marketing strategy, business development, advertising, product launch, website design, social media, software and product packaging; tradeshows and events, interior and exterior large format designs–in addition to content development and editing.
The Mission is to deliver consistent branding and design, recognizing that the road to successful marketing starts with branding – through visual and editorial design – to customer recognition and effective impact on the bottom line. I am committed to providing quality consulting and design services.
What's in a name?
Pondering a name for my consulting business, the decision was easy: Ar•bor [a leafy, shady recess formed by tree branches; a shelter shaped like an arch]. Prominent in some of my fantasy readings, I always pictured "Arborlin" as a sanctuary, a trusted starting point that combined with "Avenue" was an easy call. As I see it, a business embarks on a journey through a reliable and proven path to success; along both known and to be explored routes (I know, sounds a bit deep, but still meaningful).